It is 1825 and Charles Darwin starts his medical studies, Hans Ørsted is the first to produce aluminium, John Quincy Adams becomes the president of the USA, and in Laško begins the story of a beer now known to each and every Slovenian and also appreciated among beer fans all over the world.
The journey from a small craft brewery to the current million of hectolitres of beer decanted a year was full of challenges, rises and falls and a fact which cannot be overlooked is that the brewery's fate would have been considerably different if not for the dedication of the town and people of Laško. Despite the many changes, beer from Pivovarna Laško has kept its original message and every sip of beer that goes down the throat embodies decades of experience, effort and pride.
More than 180 years ago Franz Geyer built the first brewery in Laško where stone beer (Ger. Steinbier) was brewed, which makes him a pioneer of the Slovenian brewing industry.
After its bankruptcy in 1889 the brewery was revived by its new owner Simon Kukec who was dubbed the father of Laško beer. Pivovarna Laško becomes a symbol of Slovenian identity.
Production resumed after World War II but faced many challenges in the years that followed. In the early 1970s, annual beer sales reached the 500,000 hl mark.
Throughout the 1990s, the focus was on social responsibility. In 1994, a million hectolitres of beer were sold for the first time since Yugoslavia's disintegration.